RxEOB announces the launch of emWellicsSM, a modular mobile platform that connects managed care plans, pharmacy benefit managers (PBMs), and payers one-to-one with their members. The product empowers health plans and PBMs to reach millions of members with their own branded, HIPAA-compliant mobile application and to customize their mobile offering with an array of applications. The platform, which supports all mobile operating systems, integrates easily with client-maintained claim, benefits, and eligibility databases or enterprise data warehouses. Providing optimal protection to both the member and the health plan or PBM sponsor, data security protocols and data encryption technology are built into each customer's Web-based or mobile platform solution.